Superior Livestock Auction


Superior Livestock Auction


Superior Livestock Auction is the nations' leader in marketing load-lots of cattle via Satellite and the Internet. Committed to innovation and utilizing the best technology available, Superior leads the way in satellite video marketing and continues to take a leadership role in Internet marketing. The success and growth of Superior Livestock Auction is the result of its reputation for honesty and integrity, its qualified and professional staff and representatives, thousands of satisfied customers, its leadership role in industry innovations and its goal to be the best, most complete livestock marketing service in the industry.

In 1987, SUPERIOR LIVESTOCK AUCTION introduced satellite video marketing to the nation's livestock industry and forever changed the way load lots of cattle are marketed. Superior has grown to become the largest livestock auction in the United States, marketing well over two million head of cattle annually. With over 300 representatives located throughout the United States, Superior provides a complete national marketing network serving both buyers and sellers. Unlike conventional marketing methods, buyers have the opportunity to view, evaluate & make selections from cattle across the country in the convenience of their office or home. Sellers can offer their cattle, viewed in their natural surroundings, to a larger potential buyer base. Load lots of country fresh cattle are sold on contract for immediate to future delivery using the most accurate form of price discovery available.....competitive bidding. Superior has created a national livestock market, where prices are exposed without regard to local climate conditions or demand. Superior conducts bi-weekly Satellite Video Auctions, weekly Internet Auctions and a daily Private Treaty Listing Service. These options provide an opportunity for both buyers and sellers to take advantage of current market conditions
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